Рис. В.2 . Від жорсткої конкуренції до монополії

Стратегія ж блакитного океану, навпаки, перешкоджає такому зняттю вершків – звичайному явищу для традиційних монополістів. Стратегія блакитного океану націлена не на обмеження виробництва продукції за високими цінами, але скоріше на створення нового попиту завдяки стрибку цінності для покупців за доступною ціною. Це створює потужний стимул не лише до початкового скорочення витрат до мінімально можливого рівня, а й до постійного підтримання їх на тому самому рівні, щоб створювати перешкоди для потенційних наслідувачів. У цьому випадку покупці виграють, а суспільство користується з переваг, які має в собі підвищена продуктивність. Таким чином, виникає навзаєм вигідний сценарій. Прорив у цінності йде на благо як покупцям і компаніям, так і всьому суспільству в цілому.

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