You have pronounced his name four times and you have heard him pronounce it four times. You have spelled it All through this the busy little workmen who throw the switches in your brain are, with no real effort to yourself, soldering tight connections on a new memory circuit. The next time you see that face you will hear that voice, in your mind, saying "Lovell," and another one of your silent servants will be spelling the name for you.

By this means I can learn to pronounce, spell, and remember in connection with a face even Turkish, Japanese, or Polish names - and I have no talent for languages.

In the next few minutes, try to find an opportunity to say something, anything to Mr. Lovell, and tack his name on the remark - such as "Have any trouble finding a place to park, Mr. Lovell?" This puts a coat of varnish on your new memory track.

He will have forgotten your name and it will embarrass him slightly. He will then get the man aside who introduced you and whisper, "Who is that guy you just introduced me to? The one with the red nose?"

The answer will be, "Him? Oh, that's Jack Doorbell. He's the king pin around here. Nice guy." It will all be perfectly true and Mr. Lovell will remember your name and face. You're in, pal!

All of this takes surprisingly little time and no effort, and it is a sure way to solid political influence. A man does not mind you mispronouncing or misspelling his name when you are meeting him, when it is evident that you are trying to get it correctly. Your minor effort is flattering; it shows that you want him to be an individual to you, not a blank face in a crowd. But thereafter you must have his name right, if you are not to offend him. The spelling is quite as important as the pronunciation, as you will want to write it on club invitations and political mail advertising. It annoys a man named MacGregor to have it spelled "McGregor" ... the same goes for Stinkfish.

If you emulate these few illustrations in spirit if not in detail you will be well liked, even with B.O., halitosis, and tattle-tale grey. Your infirmities will be forgiven you. Let me repeat the rule: Feel friendly in your heart and watch for opportunities to let people know that you like them, admire them, or approve of them.

One cold and dismal morning a young man waited outside the gates of a great walled city. He was a country lad, come to seek his fortune, but at the last moment he was overcome by cold feet, homesickness, stage fright. He inquired of the gate keeper, "What sort of people live in the City?"

The gate keeper considered. "What sort of people were there in your own village?" he asked.

The boy's eyes shone. He answered in a choked voice, "They were the most wonderful, the kindest, the finest people in the whole world!"

"Go on in, son," the gate keeper told him. "You'll find the people inside much the same."

It is an old story and I have forgotten who told it first, but it contains the whole key to success in politics. There is a possible sequel, though history is silent: With the gate keeper as his manager that boy could have been elected mayor of that city in three seasons.

Now back to our club. Invite everybody you know who is of your registration to the organization meeting. Hold it in a small hall if you can afford it, otherwise in a house, preferably not your own.

You will be lucky if eight people show up. Don't let that discourage you. A smaller meeting planned the American Revolution. You can probably get the central party organization to send some affable individual, full of enthusiasm and political anecdotes, to help you fill out the evening, not with a formal speech but with intimate talk, while you ai-e all gathered in a circle.

Call the meeting to order yourself as chairman pro tem, and appoint some conscientious person, preferably female, as secretary pro tem. Elect a chairman. Have yourself elected executive secretary (or executive vice-chairman). If suitable, have the secretary pro tem elected permanent recording secretary. Have the club select a name and have a committee appointed to draft a constitution, with yourself as a member.

I speak as if all these matters were entirely a matter of your own volition; they are. You have programmed the matter ahead of time, deciding who should serve in what capacities and you have arranged for friends of yours to propose the various nominations and motions. There will probably be no opposition at this first meeting since you will have invited no one known to you to be a trouble maker. If you don't program ahead of time the club is likely to be stillborn. Your tactics should not be a steam-roller; it is very likely that there will be no opposition to your program.

If you are surprised by unexpected initiative on the part of someone, don't let it worry you and don't try to freeze it out. It is likely that you have struck gold again by finding a person who will help make it a five, active organization. See to it that this person lands on some of the committees.

With respect to the selection of a chairman it is best to select some friendly, gregarious, extrovert who has served as a Rotary Club president, a lodge master, a veterans' organization commander, or as a Sunday School superintendent, but be sure it is someone you have seen preside in the past and whom you know to be capable of conducting a meeting, of keeping it alive, and who combines an adequate knowledge of parliamentary law with a sense of fairness. You will be able to discern these traits in a person only by seeing him, or her, in action. Don't try to form a club until you have one lined up.

You may decide to take the gavel yourself. In any case, in the course of your political life you will many times preside, at least at committee meetings. Presiding seems to frighten many people, but it is easier than driving a car. You can pick up a copy of Roberts' Rules of Order for two-bits at any second-hand book store. Read it, study it, but do not think that it is necessary to learn it by heart-it isn't

Here is all you really need to know: Roberts' Rules are not law; every body of people is free to make its own rules of procedure. However the Rules are well nigh universal because they are practical. They are founded on the idea that each member shall have a fair chance to speak his piece and to have his ideas voted on by the other members. If you keep that in mind you won't go far wrong, even if parliamentary rules are a mystery to you.

There is one expedient which will get the man with the gavel out of a jam at any time: Somebody gets up and complains that you have made a mistake ("Point of order, Mr. Chairman!") and demands that you make some change, reopen nominations, refuse a late nomination, stop the debate, reopen the debate, change the order of business-it matters not. Let him have the floor; you must listen to him; a point of order takes precedence over everything else.

You have to listen to him but you don't have to do what he wants you to. You are the chairman! Review the situation quickly in your mind. If you can let him have his own way without gumming the works, do so. If not, come out with a ruling against him, quickly, and give him a chance to appeal. Do it like this, all in one breath, without punctuation:

"The Chair rules against you and the nominations are closed you have a right to appeal from the ruling of the Chair to the House do you wish to appeal?"

If he decides to take an appeal turn at once to the assembled group and say, "The ruling of the Chair has been appealed. The motion is not debatable and has priority. The chair has ruled that nominations are dosed (or whatever the ruling was). All those in favor of sustaining the Chair make it known by saying 'Aye.' " (Short pause) "Opposed - 'No.'"

If you have tried to be fair you are almost certain to be sustained by an overwhelming shout, but be sure to take the negative vote, if any, as well. Then turn to the objector and say, "I am sorry, Mr. Smith, but the house has overruled you." Bang your gavel. "Next order of business!"