I have tried to make it dear diat it takes a nice sense of honor, personal self discipline, and meticulous respect for the obligations of contract to be partisan and party regular. It takes ideals and integrity, despite the common opinion to the contrary. The political free-lance, who proclaims that he wears no man's collar and boasts of his independence, should not be admired, for he is merely irresponsible. He is the cuckoo of politics, who claims the privilege of laying eggs in a nest he refused to help to build.

You may still have misgivings. You may still feel, quite honestly, dial you want to be free to pick up your ballot in November with unlimited choices to split the ticket any way you like for the men you believe to be the most able. Well, no one will stop you. But an adult is never free in diat sense. He is bound by his conscience, his sense of responsibility, and his commitments to odier people. If you have taken an adult part in the preliminary democratic processes which led up to diat ballot in your hand, then you already have obligations and are morally bound to carry them out.

Let us mention one more practical consequence of die evil of being "non-partisan." When you elect a man to office you expect him to make an honest effort to carry out his platform pledges. Very well-don't give a Democratic governor a Republican legislature and then expect him to rear back and pass a miracle. Remember the second half of Hoover's administration. The Executive and the Congress were headed in different directions and the processes of orderly government came to a stop. Mr. Hoover never had a chance. Neither did die Congress.

CHAPTER IV

The Practical Art of Politics

Field and Club Organization

We could call this chapter the Art of Kissing Babies, or How to Win Friends and Influence Voters.

I will try to make this as objective as a book on automobile repairing and as non-partisan as a rain storm. I hope to keep moral issues out of it but will not consciously recommend any practice which is not honest and fair.

Politics is not a science but an art, an incomplete and unorganized art as untidy as the bottom of a closet. One can start anywhere and go anywhere. This chapter cannot be complete; I will content myself with sticking up a few sign posts in the maze and posting a few boggy places.

Your object as a politician is to win elections, not arguments. If you will always remember that, you can't go far wrong.

The second thing to remember is that elections are won with votes; those votes are out in the precincts, not down in the politico-financial district, not in political clubs, not at political rallies.

The third thing to remember is that a vote for your side never becomes a reality unless you see to it that the holder thereof gets down to the polls and casts it This should be printed in red ink and set off with flashing lights.

The fourth thing to remember is not to waste time arguing with a hard case. In the years I have spent in politics I cannot honestly say that I recall ever having persuaded anyone to change his mind about how he was going to vote on an issue or for a candidate if he had already made up his mind when I approached him. Yet I know that I have influenced and sometimes changed the outcome of elections through my own efforts.

How? By organized effort in applying the first three points-to-be-remembered while observing the injunction contained in the fourth. The first campaign I was in I thought that campaigning consisted of going around and trying to persuade people by sweet reason to vote for my side. I used up a lot of shoe leather, met a lot of interesting people, and learned a good deal. I don't suppose I did my candidate very much harm - oh, I may have lost him a dozen votes or so-but I certainly did him no good.

Long before you punch the doorbell: the person on the other side has usually made up his mind as what party and what head of the ticket to support. He has reached this decision through a process of rearranging his prejudices which he laughingly calls "making up his mind" - unless he is a very exceptional citizen. He now holds his opinion as an emotional conviction; if you try to attack it you probably succeed only in making him angry. This is a good way to insure that he will take the trouble to go to the polls, for the satisfaction of voting against you.

Some very successful campaigns have been run by the expedient of providing the opposition with the wrong sort of a "volunteer" precinct organization, who lose votes for the man they pretend to support by being belligerent nuisances. It is a dishonest practice but an amazing illustration of the old saw that the way to lead a pig is to pull its tail.

How to Punch a Doorbell: You are clean, you are neat, you have a smile on your face and a friendly attitude in your heart. Someplace about your person you have some campaign literature. You are facing a closed door; behind it, according to the precinct list, lives Mr. and Mrs. Seldom, both members of your party.

You punch the doorbell. After what seems an interminable time the door opens; you see Mrs. Seldom. Her face is flushed, a baby is squalling in the background, and your eyes and nose detect clear evidence of cooking in progress.

You look pained, you look embarrassed - it isn't hard to do; you are. And you get out of there fast!

You say, "Oh, I'm sorry, Mrs. Seldom - I sure picked a bad time to butt in, didn't I? Excuse me, please!" You start backing away.

If she's human she will at least say, "What do you want?"

Don't take this as a cue to hang around. No woman wants to be held up when the potatoes are about to burn. Say, "I'm Fred Glutz, representing the East Squamous Demican Club. We're making a survey and we wanted to get your opinions on the coming election. But I certainly did not mean to butt in and make a nuisance of myself. Here - may I leave this with you and get out?" You place appropriate literature in her hand. Keep on backing away.

There is a fair chance that she will apologize for being tied up and suggest that you come back some evening when her husband is at home.

If so, dose the deal fast. Suggest that evening. If she demurs, suggest the following evening. If she still demurs, ask if you can telephone for an appointment Then follow up without fail.

If she doesn't suggest some sort of follow up, leave at once and pray that you haven't annoyed her.

Let's try the next house. The precinct list gives it as the residence of the Squiffle family. You ring, the door opens. A small dog sails out and begins to circulate around your feet. You squat down and begin scratching his ear, then grin up at his mistress. "What's his name?" you ask.

"We call him Snuffy. Here, Snuffy, get back inside and quit bothering the man!"

"He's no bother. Had one myself that looked like him, but he got run over last year. Streetcar." (Make k true. There must be something you can say at this point that a dog owner would recognize as sincere shop talk.)

This goes on until she brings up the matter of why you are there. You tell her-same words as next door. It develops that her name is not Squiffle, but Bedrock. "I think there used to be some people here by that name, but they moved. I don't know where."

You've struck pay dirt, pal. Careful, now! Find out what party they are in. Use a direct question if she does not volunteer the information. If it is the wrong party, end the interview quickly. Leave some literature if she will take it, but don't argue and get out fast Thank her for her time, reach down and pat Snuffy, and get out.

If it is the right party, tell her the Club is glad they moved into the neighborhood. Ask her whether or not she has registered at this new address. The chances are she has not. Offer to have a deputy registrar call to register them. Follow up on this.