That suited Augustus fine, since he considered that he was the only person in Lonesome Dove with enough literary talent to write a sign. When the weather was fair he would go sit in the shade the sign cast and think of ways to improve it, in the two or three years since they had put it up he had thought of so many additions to the original simple declaration that practically the whole door was covered.
At first he had started out spare and just put the name of the firm, "Hat Creek Cattle Company and Livery Emporium," but that caused controversy in itself. Call claimed nobody knew what an emporium was, including himself, and he still didn't despite Augustus's many longwinded attempts to explain it to him. All Call knew was that they didn't run one, and he didn't want one, whatever it was, and there was no way something like that could fit with a cattle company.
However, Augustus had his way, and "Emporium" went on the sign. He mainly put it in because he wanted visitors to know there was at least one person in Lonesome Dove who knew how to spell important words.
Next he had put his name and Call's, his first because he was two years older and felt seniority should be honored. Call didn't care-his pride ran in other directions. Anyway he soon came to dislike the sign so much that he would just as soon not have had his name on it at all.
Pea Eye badly wanted his name on the sign, so one year Augustus lettered it in for him as a Christmas present. Pea, of course, couldn't read, but he could look, and once he got his name located on the sign he was quick to point it out to anyone who happened to be interested. He had already pointed it out to Dish, who wasn't interested particularly. Unfortunately it had been three decades since anyone had called Pea anything but Pea, and even Call, who had been the man to accept him into the Rangers, couldn't remember his real first name, though be knew his last name was Parker.
Having no wish to embarrass the man, Augustus had written him in as "P. E. Parker, Wrangler." He had wanted to list him as a blacksmith, since in truth Pea was a superior blacksmith and only an average wrangler, but Pea Eye thought he could sit a horse as well as anyone and didn't wish to be associated publicly with a lower trade.
Newt recognized that he was rightly too young to have his name on the sign and never suggested the possibility to anyone, though it would have pleased him mightily if someone had suggested it for him. No one did, but then Deets had to wait nearly two years before his name appeared on the sign, and Newt resigned himself to waiting too.
Of course, it had not occurred to Augustus to put Deets's name on, Deets being a black man. But when Pea's name was added there was a lot of discussion about it, and around that time Deets developed a tremendous case of the sulks-unlike him and perplexing to Call. Deets had ridden with him for years, through all weathers and all dangers, over country so barren they had more than once had to kill a horse to have meat, and in all those years Deets had given cheerful service. Then, all because of the sign, he went into a sulk and stayed in it until Augustus finally spotted him looking wistfully at it one day and figured it out. When Augustus told Call about his conclusion, Call was further outraged. "That damn sign's ruint this outfit," he said, and went into a sulk himself. He had known Augustus was vain but would never have suspected Deets or Pea of such a failing.
Of course Augustus was happy to add Deets's name to the sign, although, as in the case of Pea, there was some trouble with the particulars. Simply writing "Deets" on the sign didn't work. Deets couldn't read either, but he could see that his name was far too short in comparison with the others. At least it was short in comparison with the other names on the sign, and Deets wanted to know why.
"Well, Deets, you just got one name," Augustus said. "Most people got two. Maybe you've got two and just forgot one of them."
Deets sat around thinking for a day or two, but he could not remember ever having another name, and Call's recollection bore him out. At that point even Augustus began to think the sign was more trouble than it was worth, since it was turning out to be so hard to please everyone. The only solution was to think up another name to go with Deets, but while they were debating various possibilities, Deets's memory suddenly cleared.
"Josh," he said, one night after supper, to the surprise of everyone. "Why, I'm Josh. Can you write that, Mr. Gus?"
"Josh is short for Joshua," Augustus said. "I can write either one of them. Joshua's the longest."
"Write the longest," Deets said. "I'm too busy for a short name."
That made no particular sense, nor were they ever able to get Deets to specify how he happened to remember that Josh was his other name. Augustus wrote him on the sign as "Deets, Joshua," since he had already written the "Deets." Fortunately Deets's vanity did not extend to needing a title, although Augustus was tempted to write him in as a prophet-it would have gone with the "Joshua," but Call had a fit when he mentioned it.
"You'll have us the laughingstock of this whole county," Call said. "Suppose somebody come up to Deets and asked him to prophesy?"
Deets himself thought that was an amusing prospect. "Why, I could do it, Captain," he said. "I'd prophesy hot and I'd prophesy dry and I'd charge 'em a dime."
Once the names were settled the rest of the sign was a simple matter. There were two categories, things for rent and things for sale. Horses and rigs were available for rental, or at least horses and one rig, a spring buggy with no springs that they had bought from Xavier Wanz after his wife, Therese, had got smashed by it. For sale Augustus listed cattle and horses. As an afterthought he added, "Goats and Donkey's Neither Bought nor Sold," since he had no patience with goats and Call even less with donkeys. Then, as another afterthought, he had added, "We Don't Rent Pigs," which occasioned yet another argument with Call.
"Why, they'll think we're crazy here when they see that," he said. "Nobody in their right mind would want to rent a pig. What would you do with a pig once you rented it?"
"Why, there's plenty of useful tasks pigs can do," Augustus said. "They could clean the snakes out of a cellar, if a man had a cellar. Or they can soak up mud puddles. Stick a few pigs in a mud puddle and pretty soon the puddle's gone."
It was a burning day, and Call was sweated down. "If I could find anything as cool as a mud puddle I'd soak it up myself," he said.
"Anyhow, Call, a sign's a kind of a tease," Augustus said. "It ought to make a man stop and consider just what it is he wants out of life in the next few days."
"If he thinks he wants to rent a pig he's not a man I'd want for a customer," Call said.
The caution about pigs ended the sign to Augustus's satisfaction, at least for a while, but after a year or two had passed, he decided it would add dignity to it all if the sign ended with a Latin motto. He bad an old Latin schoolbook that had belonged to his father; it was thoroughly battered from having been in his saddlebags for years. It had a few pages of mottoes in the back, and Augustus spent many happy hours poring over them, trying to decide which might look best at the bottom of the sign. Unfortunately the mottoes had not been translated, perhaps because by the time the students got to the back of the book they were supposed to be able to read Latin. Augustus had had only a fleeting contact with the language and had no real opportunity to improve his knowledge; once he had been caught in an ice storm on the plains and had torn out a number of pages of the grammar in order to get a fire started. He had kept himself from freezing, but at the cost of most of the grammar and vocabulary; what was left didn't help him much with the mottoes at the end of the book. However, it was his view that Latin was mostly for looks anyway, and he devoted himself to the mottoes in order to find one with the best look. The one he settled on was Uva uvam vivendo varia fit, which seemed to him a beautiful motto, whatever it meant. One day when nobody was around he went out and lettered it onto the bottom of the sign, just below "We Don't Rent Pigs." Then he felt that his handiwork was complete. The whole sign read: