Изменить стиль страницы

"Yeah, vaguely."

"Well, the White House is a busy place, what with all of those tour groups traipsing in and out, and as I said, most of the media types are here in Cal. Sometimes it's more convenient to pursue the Rose Garden strategy right here in Oakland."

"I didn't know you operated at that level," Aaron said. "I didn't know you worked for presidential candidates."

"Son," Ogle said, "I work for emperors."

"In the 1700s, politics was all about ideas. But Jefferson came up with all the good ideas. In the 1800s, it was all about character. But no one will ever have as much character as Lincoln and Lee. For much of the 1900s it was about charisma. But we no longer trust charisma because Hitler used it to kill Jews and JFK used it to get laid and send us to Vietnam."

Ogle had broken a six-pack out of a junky old refrigerator behind the "Oval Office" and set up the cans on the presidential desk. Aaron had pulled up another chair and now both of them had their feet up on the desk and beers in their hands.

"So what's it about now?" Aaron said.

"Scrutiny. We are in the Age of Scrutiny. A public figure must withstand the scrutiny of the media," Ogle said. "The President is the ultimate public figure and must stand up under ultimate scrutiny; he is like a man stretched out on a rack in the public square in some medieval shithole of a town, undergoing the rigors of the Inquisition. Like the medieval trial by ordeal, the Age of Scrutiny sneers at rational inquiry and debate, and presumes that mere oaths and protestations are deceptions and lies. The only way to discover the real truth is by the rite of the ordeal, which exposes the subject to such inhuman strain that any defect in his character will cause him to crack wide open, like a flawed diamond. It is a mystical procedure that skirts rationality, which is seen as the work of the Devil, instead of drawing down a higher, ineffable power. Like the Roman haruspex who foretold the outcome of a battle, not by analyzing the strengths of the opposing forces but by groping through the steaming guts of a slaughtered ram, we seek to establish a candidate's fitness for office by pinning him under the lights of a television studio and counting the number of times he blinks his eyes in a minute, deconstructing his use of eye contact, monitoring his gesticulations - whether his hands are held open or closed, toward or away from the camera, spread open forthcomingly or clenched like grasping claws.

"I paint a depressing picture here. But we, you and I, are like the literate monks who nurtured the flickering flame of Greek rationality through the Dark Ages, remaining underground, know-ing each other by secret signs and code words, meeting in cellars and thickets to exchange our dangerous and subversive ideas. We do not have the strength to change the minds of the illiterate multitude. But we do have the wit to exploit their foolishness, to familiarize ourselves with their stunted thought patterns, and to use that knowledge to manipulate them toward the goals that we all know are, quote, right and true, unquote. Have you ever been on TV, Aaron?" "Just incidentally."

"How did you think that you looked?"

"Not very good. Actually I was kind of shocked by how strange I looked."

"Your eyes looked as if they were bulging out of your head, did they not?"

"Exactly. How did you know that?" "The gamma curve of a video camera determines its response to light," Cy Ogle said. "If the curve were straight, then dim things would look dim and bright things bright, just as they do in reality, and as they do, more or less, on any decent film stock. But because the gamma curve is not a straight line, dim things tend to look muddy and black, while bright things tend to glare and overload; the only things that look halfway proper are in the middle. Now, you have dark eyes, and they are deeply set in your skull, so that they tend to be in shadow. By contrast, the whites of your eyes are intensely bright. If you knew what I know, you would keep them fixed straight ahead in their sockets when you were on television, exposing as little of the white as possible. But because you are not versed in this subject, you swivel your eyes around as you look at different things, and when you do, the white part predominates and it jumps out of the screen because of the gamma curve; your eyes look like bulging white globes set in a muddy dark background." "Is this the kind of thing that you teach to politicians?" "Just a sample," Ogle said. "Gee, it's really a shame that-" "That our political system revolves around such trivial matters. Aaron, please do not waste my time and yours by voicing the obvious." "Sorry."

"That's how it is, and how it will be until high-definition television becomes the norm." "Then what will happen?"

"All of the politicians currently in power will be voted out of office and we will have a completely new power structure. Because high-definition television has a flat gamma curve and higher resolution, and people who look good on today's television will look bad on HDTV and voters will respond accordingly. Their oversized pores will be visible, the red veins in their noses from drinking too much, the artificiality of their TV-friendly hairdos will make them all look, on HDTV, like country-and-western singers. A new generation of politicians will take over and they will all look like movie stars, because HDTV will be a great deal like film, and movie stars know how to look good on film."

"Does any of this relate to me, or are we just speaking in the abstract here?" Aaron said.

Cy Ogle rotated his beer back and forth between the palms of his hands, as if attempting to start a fire on the tabletop.

"A human being cannot withstand the scrutiny given to a presidential candidate, any more than a human being could survive the medieval trial by fire, in which he was forced to walk barefoot across hot coals."

"But people did survive those trials, didn't they?" "Ever taken a fire-walking course?" "No. But I've heard they exist."

"Anyone can walk barefoot across hot coals. But you have to do it right. There's a trick to it. If you know the trick, you can survive. Now, back in medieval times, some people got lucky and happened to stumble across this trick, and they made it. The rest failed. It was therefore an essentially random process, hence irrational. But if they had had fire-walking seminars in the Dark Ages, anyone could have done it.

"The same thing used to apply to the modern trial by ordeal. Abe Lincoln would never have been elected to anything, because random genetic chance gave him a user-unfriendly face. But as a rational person I can learn all of the little tricks and teach them to my friends, eliminating the random, hence irrational elements from the modern trial by ordeal. I have the knowledge to guide a presidential candidate through his trial in this, the Age of Scrutiny." "What kinds of tricks?"

Ogle shrugged. "Some are very simple. Don't wear herringbone patterns on TV because they will create a moire pattern. But some of them are - and I do not use this term in a pejorative sense - fiendish. That's where you come in."

"I gather you want to use the IMIPREM to monitor people's reactions to political debates, or something."

"Don't ever say IMIPREM again. I hate the word," Ogle said. "It's a clumsy high-tech name. It's the worst trade name everinvented. Right now, your device is going to get subsumed into a larger group of technologies. It is going to become one very important element in a large and extremely complicated technological system. The name for that system is PIPER. Which stands for poll instantaneous processing, evaluation, and response."

"You asked me if I could make it small enough to be portable," Aaron said.

"That I did."

"You want to have your poll subjects carry these things around with them. You want to monitor their reactions to the campaign in real time. That's poll instantaneous processing evaluation. And evaluation must mean that you're going to feed all the data into your computers so that you can analyze and evaluate the incoming data as fast as it arrives."