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Gladwell Malcolm
Книга "The Tipping Point: How Little Things Can Make a Big Difference"
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Malcolm Gladwell The Tipping Point
Introduction
ONE The Three Rules of Epidemics
TWO The Law of the Few CONNECTORS, MAVENS, AND SALESMEN
THREE The Stickiness Factor SESAME STREET, BLUE'S CLUES, AND THE EDUCATIONAL VIRUS
FOUR The Power of Context (Part One) BERNIE GOETZ AND THE RISE AND FALL OF NEW YORK CITY CRIME
FIVE The Power of Context (Part Two) THE MAGIC NUMBER ONE HUNDRED AND FIFTY
SIX Case Study RUMORS, SNEAKERS, AND THE POWER OF TRANSLATION
SEVEN Case Study SUICIDE, SMOKING, AND THE SEARCH FOR THE UNSTICKY CIGARETTE
EIGHT Conclusion FOCUS, TEST, AND BELIEVE
Acknowledgments
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