Apparently that was all that Kemal had needed to know. The next day he could think of no reason to go to work. He resigned from his position at the head of the Atlantis project. Let others do the detail work. Kemal was well over thirty now, and he had found the answer to his great question, and it was time to get down to the business of living

BUT WE TRY NOT TO ACT LIKE IT

There was no line. Hiram Cloward commented on it to the pointy-faced man behind the counter. "There's no line."

"This is the complaint department. We pride ourselves on having few complaints." The pointy-faced man had a prim little smile that irritated Hiram. "What's the matter with your television?"

"It shows nothing but soaps, that's what's the matter. And asinine gothics."

"Well-- that's programming, sir, not mechanical at all."

"It's mechanical. I can't turn the damn set off."

"What's your name and social security number?"

"Hiram Cloward. 528-80-693883-7."

"Address?"

"ARF-487-U7b."

"That's singles, sir. Of course you can't turn off your set."

"You mean because I'm not married I can't turn off my television?"

"According to congressionally authorized scientific studies carried out over a

three-year period from 1989 to 1991, it is imperative that persons living alone have the constant companionship of their television sets."

"I like solitude. I also like silence."

"But the Congress passed a law, sir, and we can't disobey the law--"

"Can't I talk to somebody intelligent?"

The pointy-faced man flared a moment, his eyes burning. But he instantly regained his composure, and said in measured tones, "As a matter of fact, as soon as any complainant becomes offensive or hostile, we immediately refer them to section A-6." "What's that, the hit squad?" "It's behind that door." And Hiram followed the pointing finger to the glass door at the far end of the

waiting room. Inside was an office, which was filled with comfortable, homey knickknacks, several chairs, a desk, and a man so offensively nordic that even Hitler would have resented him. "Hello," the Aryan said, warmly.

"Hi." "Please, sit down." Hiram sat, the courtesy and warmth making him feel even more resentful-- did

they think they could fool him into believing he was not being grossly imposed upon? "So you don't like something about your programming?" said the Aryan.

"Your programming, you mean. It sure as hell isn't mine. I don't know why Bell Television thinks it has the right to impose its idea of fun and entertainment on me twenty-four hours a day, but I'm fed up with it. It was bad enough when there was some variety, but for the last two months I've been getting nothing but soaps and gothics."

"It took you two months to notice?" "I try to ignore the set. I like to read. You can bet that if I had more than my stinking little pension from our loving government, I could pay to have a room

where there wasn't a TV so I could have some peace." "I really can't help your financial situation. And the law's the law." "Is that all I'm going to hear from you? The law? I could have heard that from

the pointy-faced jerk out there." "Mr. Cloward, looking at your records, I can certainly see that soaps and gothics

are not appropriate for you." "They aren't appropriate," Hiram said, "for anyone with an IQ over eight." The Aryan nodded. "You feel that people who enjoy soaps and gothics aren't

the intellectual equals of people who don't." "Damn right. I have a Ph.D. in literature, for heaven's sake!" The Aryan was all sympathy. "Of course you don't like soaps! I'm sure it's a mistake. We try not to make mistakes, but we're only human-- except the computers, of course." It was a joke, but Hiram didn't laugh. The Aryan kept up the small talk as he looked at the computer terminal that he could see and Hiram could not. "We may be the only television company in town, you know, but--"

"But you try not to act like it."

"Yes. Ha. Well, you must have heard our advertising."

"Constantly."

"Well, let's see now. Hiram Cloward, Ph.D. Nebraska 1981. English literature, twentieth century, with a minor in Russian literature. Dissertation on Dostoevski's influence on English-language novelists. A near-perfect class attendance record, and a reputation for arrogance and competence."

"How much do you know about me?"

"Only the standard consumer research data. But we do have a bit of a problem."

Hiram waited, but the Aryan merely punched a button, leaned back, and looked

at Hiram. His eyes were kindly and warm and intense. It made Hiram uncomfortable.

"Mr. Cloward."

"Yes?"

"You are unemployed."

"Not willingly."

"Few people are willingly unemployed, Mr. Cloward. But you have no job. You also have no family. You also have no friends."

"That's consumer research? What, only people with friends buy Rice Krispies?"

"As a matter of fact, Rice Krispies are favored by solitary people. We have to know who is more likely to be receptive to advertising and we direct our programming accordingly."

Hiram remembered that he ate Rice Krispies for breakfast almost every morning. He vowed on the spot to switch to something else. Quaker Oats, for instance. Surely they were more gregarious. "You understand the importance of the Selective Programming Broadcast Act of 1985, yes?"

"Yes."

"It was deemed unfair by the Supreme Court for all programming to be geared to the majority. Minorities were being slighted. And so Bell Television was given the assignment of preparing an individually selected broadcast system so that each individual, in his own home, would have the programming perfect for him."

"I know all this."

"I must go over it again anyway, Mr. Cloward, because I'm going to have to help you understand why there can be no change in your programming."

Hiram stiffened in his chair, his hands flexing. "I knew you bastards wouldn't change."

"Mr. Cloward, we bastards would be delighted to change. But we are very closely regulated by the goverrunent to provide the most healthful programming for every American citizen. Now, I will continue my review."

"I'll just go home, if you don't mind."

"Mr. Cloward, we are directed to prepare programming for minorities as small as ten thousand people-- but no smaller. Even for minorities of ten thousand the programming is ridiculously expensive-- a program seen by so few costs far more per watching-minute to produce than one seen by thirty or forty million. However, you belong to a minority even smaller than ten thousand."

"That makes me feel so special."

"Furthermore, the Consumer Protection Broadcast Act of 1989 and the regulations of the Consumer Broadcast Agency since then have given us very strict guidelines. Mr. Cloward, we cannot show you any program with overt acts of violence."

"Why not?"

"Because you have tendencies toward hostility that are only exacerbated by viewing violence. Similarly, we cannot show you any programs with sex."

Cloward's face turned red. "You have no sex life whatsoever, Mr. Cloward. Do you realize how dangerous that is? You don't even masturbate. The tension and hostility inside you must be tremendous."

Cloward leaped to his feet. There were limits to what a man had to put up with. He headed for the door.

"Mr. Cloward, I'm sorry." The Aryan followed him to the door. "I don't make these things up. Wouldn't you rather know why these decisions are reached?

Hiram stopped at the door, his hand on the knob. The Aryan was right. Better to know why than to hate them for it.