That is what every successful person loves: the game. The chance for self-expression. The chance to prove his or her worth, to excel, to win. That is what makes foot-races and hog-calling and pie-eating contests. The desire to excel. The desire for a feeling of importance.

• Principle 12 - Throw down a challenge.

• Principle 1 - The only way to get the best of an argument is to avoid it.

• Principle 2 - Show respect for the other person's opinions. Never say, "You're wrong."

• Principle 3 - If you are wrong, admit it quickly and emphatically.

• Principle 4 - Begin in a friendly way.

• Principle 5 - Get the other person saying "yes, yes" immediately.

• Principle 6 - Let the other person do a great deal of the talking.

• Principle 7 - Let the other person feel that the idea is his or hers.

• Principle 8 - Try honestly to see things from the other person's point of view.

• Principle 9 - Be sympathetic with the other person's ideas and desires.

• Principle 10 - Appeal to the nobler motives.

• Principle 11 - Dramatize your ideas.

• Principle 12 - Throw down a challenge.