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Tetzeli Rick
Книга "Becoming Steve Jobs. The Evolution of a Reckless Upstart into a Visionary Leader"
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Copyright © 2015 by ...
...
Copyright © 2015 by Brent Schlender and Rick Tetzeli All rights re...
For Lorna, my lifesaver, many times over —BS ...
Contents Cover Title Page C...
Authors’ Note The reporting and writing of this book is the work of two authors....
Prologue “You’re new here, aren’t you?” Those were his first words to me. (His l...
Chapter 1 Steve Jobs in the Garden of Allah On a cold December afternoon i...
Chapter 2 “I Didn’t Want to Be a Businessman” The story of Steve Jobs’s fi...
Chapter 3 Breakthrough and Breakdown Every cliché is built on some truth. ...
Chapter 4 What’s Next? In the balmy autumn days that followed his departur...
Chapter 5 A Side Bet During that strange and heady autumn of 1985, just af...
The Evolution of a CEO Steve Jobs and Ste...
A 1979 gathering of the Seva Foundation, which Steve backed with a $5,...
Lee Clow, here with Steve at an advertising industry awards show that ...
Regis McKenna was Steve’s most important early mentor. The marketing w...
The renegades who left Apple to start NeXT Computer: (back row) Rich P...
Avie Tevanian joined NeXT out of Carnegie Mellon University and worked...
Jon Rubinstein, known as “Ruby,” also worked for Steve at NeXT and at ...
Just a week before Steve’s death, Eddy Cue helped introduce the iPhone...
Katie Cotton, Apple’s longtime head of communications, coordinated the...
In 2007, Steve visited a class taught by Andy Grove at Stanford Univer...
Steve would lunch three or four times a week with his most important c...
At the Academy Awards in 2005, the Incredibles gang from Pixar paused ...
Watching Pixar president Ed Catmull, Steve absorbed a series of lesson...
In 2004, Steve swore he would never sell Pixar to Disney. But then Dis...
Tim Cook joined Apple in 1998, and eventually succeeded Steve as CEO. ...
Steve’s presentations were always carefully choreographed, none more s...
Chapter 6 Bill Gates Pays a Visit In the early afternoon of July 21, 1991,...
Chapter 7 Luck WOODY Oh, Buzz, you’ve had a big fall...
Chapter 8 Bozos, Bastards, and Keepers Thanks to the unlikely, dizzying su...
Chapter 9 Maybe They Had to Be Crazy At a trade conference on October 6, 1...
Chapter 10 Following Your Nose It was Bill Gates who first mapped out the ...
At Home and Behind the Scenes After their...
At NeXT, Jobs hosted annual picnics for the staff. Schlender attended ...
In the late 1990s and early 2000s, Steve relied on software chief Avie...
User interface designers watch as Steve reviews the details of OSX in ...
Pixar employees called their new headquarters in Emeryville “Steve’s m...
Rehearsals for product presentations were always intense. Here, the da...
Jobs, alone, reviewing his script the day before MacWorld Tokyo in 200...
At the MacWorld Tokyo keynote on February 22, 2001, he reiterated the ...
The October 23, 2001, introduction of the iPod was a smallish affair, ...
Steve worked hard to repair his relationship with Lisa. She was his da...
Steve and Laurene attended the wedding of Mike Slade in 2001. Slade, w...
Steve in his home office in Palo Alto in 2003. ...
Steve and his family took vacations together at least twice a year, of...
What looks like a Steve Jobs “selfie” with Laurene, taken in Paris dur...
Jobs waves to the crowd assembled for the introduction of the iPad2. I...
Chapter 11 Do Your Level Best The world was opening up to Apple bit by bit...
Chapter 12 Two Decisions Steve was presiding over a sprawling, growing bus...
Chapter 13 Stanford On the morning of June 16, 2005, Steve woke up with bu...
Chapter 14 A Safe Haven for Pixar On Saturday, March 12, 2005, Bob Iger, t...
Chapter 15 The Whole Widget Taking care of Catmull, Lasseter, and their st...
Chapter 16 Blind Spots, Grudges, and Sharp Elbows A few weeks after the de...
Chapter 17 “Just Tell Them I’m Being an Asshole” In early December 2008, S...
Source Notes Having reported and written ...
Bibliography Books Amelio, G...
Acknowledgments Thank you to Kris Dahl, our agent,...
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