He nodded. “Okay—I’d like to tell everybody about how Steve Madden Shoes got started and then talk about our bright future!”
The last two words resulted in some eye-rolling and a little bit of head-shaking, but, thankfully, the boardroom remained quiet.
Steve lumbered on: “I started my company with one thousand dollars and a single shoe. It was called the Marilyn”— Christ almighty!—“which was sort of like a Western clog. It was a great shoe—not my best shoe, but still a great shoe. Anyway, I was able to get five hundred pairs made on credit, and I started going around and selling them out of the trunk of my car to any store that would buy them. How could I describe this shoe to you? Let me see…it had a chunky bottom and an open toe, but the top of it was…well, I guess it doesn’t really matter. The point I was trying to make was that it was a really funky shoe, which is the trademark of Steve Madden Shoes: We’re funky.
“Anyway, the shoe that really launched the company was called the Mary Lou, and this shoe …well, thiswas no ordinary shoe!” Oh, Jesus! What a fucking fruitcake!“It was way ahead of its time—way ahead!” Steve waved his hand in the air, as if to say, “Forget about it!” And he kept right on going. “Anyway, let me describe it to you, because this is important. Now, it was a black patent-leather variation of the traditional Mary Jane, with a relatively thin ankle strap. But the key was that it had a bump toe. Some of you girls here must know exactly what I’m talking about, right? I mean—it was really a hot shoe!” He paused, obviously hoping for some positive feedback from the sales assistants, but none came—only more head-shaking. Then there was an eerie, poisonous silence, the sort of silence you find in a small town in the middle of Kansas the moment before a tornado hits.
Out of the corner of my eye I saw a paper airplane sail across the boardroom in no particular direction. At least they weren’t throwing things directly at him! That would come next. I said to Danny, “The natives are getting restless. Should I go up there?”
“If you don’t, I will. This is fucking nauseating!”
“All right, I’m going.” I made a beeline for Steve.
He was still talking about the Mary fucking Lou when I reached him. Just before I grabbed the microphone he was talking about how shewas the perfect prom shoe, priced reasonably and built to last.
I grabbed the mike out of his hand before he knew what hit him, and it was then that I realized he’d gotten so absorbed in the glory of his own shoe designs that he had actually stopped sweating. In fact, he seemed completely at ease now and was entirely unaware that he was about to get lynched.
He whispered to me, “What are you doing? They love me! You can go back now. I got it covered!”
I narrowed my eyes. “Get the fuck out of here, Steve! They’re about to start throwing tomatoes at you. Are you that blind? I mean, they don’t give a shit about the Mary fucking Lou! They just want to sell your stock and make money. Now, go over to Danny and relax for a while, before they come up here and rip off your baseball cap and scalp the last seven hairs off your head!”
Finally, Steve capitulated, and he walked off center stage. I raised my right hand, asking for quiet, and the room fell silent. With the microphone just beneath my lips, I said in a mocking tone, “All right, everyone, let’s give a big round of applause to Steve Madden and his very special shoe. After all, just hearing about little Mary has inspired me to pick up the phone and start calling all my clients. So I want every last one of you—sales assistants included—to put your hands together for Steve Madden and his sexy little shoe: the Mary Lou!” I wedged the microphone under my arm and started clapping.
And just like that—thunderous applause! Every last Strattonite was clapping and stomping and hooting and howling and cheering uncontrollably. I raised the microphone in the air again—asking for quiet—but this time they didn’t listen. They were too busy seizing the moment.
Finally, the room quieted down. “All right,” I said, “now that that’s out of your system, I want you to know that there’s a reason why Steve is so completely off the wall. In other words, there’s a method to his madness. See, the simple fact is that the guy’s a creative genius, and by definition Steve has to be somewhat insane. It’s necessary for his image.”
I nodded my head with conviction, wondering if what I’d just said made even the slightest bit of sense. “But listen to me, everyone, and listen good. This ability Steve has—this gift of his—goes far beyond being able to spot a couple of hot shoe trends. Steve’s real power—what separates him from every other shoe designer in America—is that he actually createstrends.
“Do you know how rare that is? To find someone who can actually set a fashion trend and enforce it? People like Steve come along once every decade! And when they do, they become household names, like a Coco Chanel or an Yves St. Laurent, or a Versace, or Armani, or Donna Karan…or a short list of others.”
I took a few steps into the boardroom and lowered my voice like a preacher driving home a point. “And having someone like Steve at the helm is exactly what it takes to launch a company like this into the stratosphere. And you can mark my words on it! This is the company we’ve all been waiting for since the beginning. It’s the one that’ll put Stratton on a whole new plateau. It’s the one that we’ve been…”
I was on a roll now, and as I continued speaking, my mind started to double track. I began totaling up the profits I was about to make. The awesome number $20 millioncame bubbling up into my brain. It was a good estimate, I figured, and the calculations were pretty simple. Of the two million units being offered, one million of them were going into the accounts of my ratholes. I would buy those units back from my ratholes at five or six dollars per and then hold them in the firm’s proprietary trading account. Then I would use the power of the boardroom, the massive buying this very meeting would create, to drive the units up to twenty dollars, which would lock in a paper profit of $14 or $15 million. Although, actually, I wouldn’t even have to drive the units up to twenty dollars myself; the rest of Wall Street would do the dirty work for me. As long as the other brokerage firms and trading firms knew I was willing to buy the units back at the top of the market, they would drive the price up as high as I wanted! I just had to leak the word out to a few key players and the rest would be history. (And this I’d already done.) The word on the street was that Stratton was a buyer up to twenty dollars a unit, so the wheels were already set in motion! Unbelievable!To make all that money and not commit a crime! Well, the ratholes weren’t exactly on the up-and-up, but still, it was impossible to prove. Ahhhh, talk about your unbridled capitalism!
“…like a rocket ship and keep on going. Who knows how high this stock could go? The twenties? The thirties? I mean, if I’m even half right, those numbers are ridiculously low! They’re nothing compared to what this company is capable of. In the blink of an eye the stock could be in the fifties or even the sixties! And I’m not talking about some far-off time in the future. I’m talking about right now, as we speak.
“Listen to me, everyone. Steve Madden Shoes is the hottest company in the entire women’s shoe industry. Orders are going through the roof right now! Every department store in America—chains like Macy’s and Bloomingdale’s, Nordstrom and Dillard’s—they can’t keep our shoes in stock. The shoes are so hot they’re literally flying off the shelves!
“You know, I hope you’re all aware that as stockbrokers you have an obligation to your clients, a fiduciary responsibilityso to speak, to get on the phone with them the second I’m finished and do whatever it takes—even if it means ripping their fucking eyeballs out—to get them to buy as much stock in Steve Madden Shoes as they can possibly afford. I sincerely hope you’re aware of this, because if you’re not, then you and I are going to have some serious issues together after all this is said and done.