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Примечания
А теперь пусть слабый скажет: "Я силен!"
Несколько слов от bobrdim переводчику: Гореть тебе в аду, переводчик! Мне даже не страшно произносить это заклинание, потому что я уверен, что перевод компьютерный. Человек так переводить устыдился бы. 9 глава — 100 % машина. Прими успокоительное, читатель, подойдя к главе 9.
Глава 1. Cogita Differenter (Думай иначе)
1. Моя признательность Холли Камерота за латинский перевод "Думай иначе".
2. Моя признательность Адаму Дж. Безарку за этот пример.
3. Wroe Alderson, Marketing Behavior and Executive Action (Homewood, 111.: Richard D. Irwin,
1957), 388–389.
4. Ronald Henkoff, "New Management Secrets from Japan — Really", Fortune, 27 November 1995,135.
5. Massimo Piattelli-Palmarini, Inevitable Illusions: How Mistakes of Reason Rule Our Minds (New
York: John Wiley & Sons, 1994), 57.
6. Alderson, Marketing Behavior, 390.
7. Gary Hamel, "Strategy as Revolution", Harvard Business Review 74, no. 4 (1996): 72.
8. Rene Descartes, Discourse on Method, Optics, Geometry, and Meteorology (Indianapolis: Bobbs-
Merrill, 1965), quoted in Marketing Behavior by Wroe Alderson, 387.
9. Wilbur Wright, presentation to Western Society of Engineers, Dayton, Ohio, September 18,1901.
10. Моя признательность Дэну Смиту за этот пример.
11. David H. Freedman, "The Butterfly Solution", Discover, April 1997, 53.
12. Моя благодарность Тони Джейкобсу за эту концепцию.
13. Tom Wujec, Five Star Mind (New York: Doubleday, 1995), 71.
14. Chris Yurko, "Wrecked Car? Call a Van", Daily Hampshire Gazette, 6 November 1996,15.
15. My thanks to Ken Tidwell, Leon Mayeri, and Peter Jensen for each independently suggesting this
example.
16. Моя признательность Тимоти Ноксу за этот пример.
17. Моя признательность Рич Гай за этот пример.
18. W. Chan Kim and Renee Mauborgne, "Value Innovation: The Strategic Logic of High Growth",
Harvard Business Review 75, no. 1 (1997): 107.
19. Stan Rapp and Thomas Collins, Beyond Maximarketing: The New Power of Caring and Daring
(New York: McGraw-Hill, 1994), 38.
20. Joel Arthur Barker, Future Edge Paradigms: The Business of Discovering the Future (New York:
HarperBusiness, 1993), 61.
21. Моя благодарность Питеру Менгу за помощь с термином "entre-manure".
22. Robert Friedel, "The Accidental Inventor", Discover, October 1996.
23. Stephen Jay Gould, "Creating the Creators", Discover, October 1996, 44–45.
Глава 2. Не беспокойся, будь дерьмовым
1. Моя благодарность Биллу Котону за этот пример.
2. Моя признательность Кену Тидвеллу за этот пример.
3. Jim McCarthy, Dynamics of Software Development (Redmond, Wash.: Microsoft Press, 1995), 55.
4. Как определено Бредом Хатчингсом.
5. Marc H. Meyer and Alvin P. Lehnerd, The Power of Product Platforms — Building Value and Cost
Leadership (New York: Free Press, 1997), 130.
6. Barbara Martinez, "Inside Job", Wall Street Journal, 21 May 1998, R23.
7. Thomas J. Allen, Managing the Flow of Technology (Cambridge: MIT Press, 1993), 236–240.
8. Henry Petroski, The Evolution of Useful Things (New York: Vintage Books, 1992), 22.
9. John Huey, "Nothing Is Impossible", Fortune, 23 September 1991,134.