Babe reached over and petted it. "This is a very nice cat, Jerome. He knows a traitor when he sees one."

They drove away.

Gunsalmo Silva had had his funeral.

But I, though disappointed Heller had not been shot, also had something.

I had a great idea!

The idea was so good, I only screamed a little as I dressed.

I was on my way to wreck Heller once and for all!

Chapter 3

It was very obvious that J. Walter Madison needed some mature help and guidance but he didn't seem to be exactly hanging upon my every word.

I had gotten there in an agonizingly painful taxi ride—every pebble or white line a tire hit communicated to one or another of my bruises. I had somehow gotten up the steps of 42 Mess Street without falling back down them. I had elbowed my way through the churning menagerie of staff reporters and publicity men at great cost of elbow bruises. And Madison, debonair, appealing and sincere, was really not paying any attention to me.

He also had somebody on the phone. He looked at me while he talked to me as well as the person on the other end of the phone. "Hello, Mr. Smith. Well, all I am saying is that you better give me front page. You look sort of pale. What's Mount St. Helens got to do with it?"

I started to speak for the third time. "I am trying to tell you that I have found Hel–I mean Wister's real weakness."

"Well, so what if it blew the whole top of its head off? Didn't it do that already, years ago? I'm always glad to have your opinion, Mr. Smith. Well, I admit that Portland, Oregon, buried under ashes does rate more space than a classified ad. What have you been doing to your face? It seems bruised. So what if the business section is buried under lava? Have you seen a doctor?"

Desperate, I said, "I am certain you will be running out of front page material soon, Madison. Maybe even tomorrow, I hope. I have the very thing for you."

"Well, push it to page two, page six. Even nonprofessional ideas are welcome, Smith. So thousands died and more thousands are missing. Why don't you just go out and tell one of the staff, Smith."

"I've got something about Hel–Wister that nobody else knows!"

"Well, it is necessary that I talk to you. If you can see lava rolling right at your building right now, get a rewrite man on it and give me your full attention here. I am shocked you would suggest an expose at this stage, Smith; the time is not ripe. You better give me the front page on what I send or the Portland Grimes will find itself in trouble. If I can't have your front page.... What? You don't have any paper now, much less a front page? Then what the hell am I doing talking to you?" He hung up.

"It's a great idea!" I begged.

"I can't send the Whiz Kid out to rescue Mount St. Helens. It's off image, Smith." He was reaching for the phone again.

Firmly, I put my bandaged hand down on his, preventing his picking the instrument up again. And although my voice was rough and hoarse from screaming, I raised it stridently. "You will need a front page on Wister tomorrow. You have shot your bolt on the suits. I am trying to give you tomorrow's front page!"

"But I haven't shot my bolt, as you so unprofessionally put it, on the suits. And I have tomorrow's front page! Here it is!" He thrust the smudgily typed news story at me. It said:

WHIZ KID DONATES

WHOLE SETTLEMENT

TO CHARITY

In a magnificent gesture, the Whiz Kid today signified that the entire settlement sum realized from his legal battle with M.I.W. and Octopus Oil would be given in full to charity.

"I am not one to profit from the misfortunes of others," he was quoted as stating. "I shall not keep one dime of the monies awarded. Every penny will be given to a worthy cause."

It went on and on. I was sickened by it. "You mean," I said, "you're going to let him give away those huge sums? Of course, I'm happy to see him bro—"

Madison said, "Huge sums? Honesty is a keynote in PR, Smith. Not one word has been said about the actual amounts M.I.W. and Octopus settled for. Just read the stories of the last two days. The settlement in both cases was zero cash. So, of course he can give it all to charity. No money was involved. I always keep a firm check on reality, Smith. So there, as you can see, is sure-fire, front page, national coverage tomorrow. What a gesture! How typical of his great nature! And besides, it's already on the wire, going out to every paper in the land."

He would have lifted the phone. I applied more pressure to the back of his hand despite my pain. "Day after tomorrow, then," I cried. "You haven't got day after tomorrow and I have it for you!"

"Well, I'll admit," said Madison, "that day after tomorrow is pretty far into the future. You see, the image I am trying to build is—"

"Listen to me, then! Listen loud and clear. Here is your story! 'The Whiz Kid Has Mob Links!' Madison, he's thoroughly hooked up to organized crime! The Mafia!"

"Well, who isn't?" he began. "Our very best people... Wait a minute, Smith. Wait a minute. I do think..." He leaped up from his desk. He began to pace back and forth. He was in the throes of inspiration.

I tried to tell him more but he held up his hand to quiet me. I persisted. He raised his voice, "Facts, Smith. You are trying to disturb my concentration with facts. Fact has nothing to do with PR, Smith. You are being delusory! Newspapers wouldn't sell at all if they dealt in real data. So be quiet." I subsided.

He paced a bit more. "Let me see. I have been trying desperately to think of how I am going to get him back in the fuel business. We have to continue Controversy. Image, image. I have to think of image. Positioning. Names. That's it! NAMES! Names make news, Smith. You have to connect up big names! I have it! You are right, Smith! Mob links is a wonderful idea!"

I sank down in a chair. I had gotten through to him! "Tramp!" he yelled into the other room. And Ted Tramp rushed in. "Ted," said Madison, "what reporter do we have that knows mob figures and is expendable?"

Tramp said, "There's old Bob Hoodward. He was a great investigative reporter in his day. When he was on the staff of the Washington Roast he even brought down President Nixon and some other mob figures. But that was decades back. He's on his last beat now—dead beat, in fact. Expendable."

They rushed out. I could see them buttonhole a gray wreck. They talked in low tones excitedly.

Oh, thank Gods, I was getting some action. I did some rapid calculation. I maybe could live through today and tomorrow. After that, it was impossible. If this worked, I would have Heller smashed and I could flee New York and Miss Pinch! It would be a near thing.

Madison raised his voice, "Today! We have to have it today! Only then can it be front page day after tomorrow! So don't you dare fail to get his consent!"

I could see Hoodward out in the other room as he sank into a chair and picked up a phone. He was making a call to someone important as he seemed to be going through several intermediaries.

Despite my pain, I dragged myself over toward him so I could hear above the clattering din.

He had his party. "... so you see, sir, as one of the city's most prominent and respected citizens, we want you to present the award.... Oh, yes, sir, I am aware that you are trying to build an image for yourself. That's why I thought of you at once.... The award is a monetary prize for The Most Honest Man of the Year.... Yes. Well, you see, sir, I thought of that. By your being associated with the most honest man of the year, that, of course, positions you as an honest man and helps your image.... No, I can't tell you the name of the recipient. It is just this minute being drawn by lottery...."

Madison was urgently pushing a slip of paper at him. Hoodward looked at it. "The appointment is for three o'clock this very afternoon at the Tammany Hall Auditorium. It will only take a few minutes.... Yes, sir. Only selected press will be present.... Really, just myself and photographers, no TV.... Oh, yes, sir, I can assure you that it will get national coverage and I promise you faithfully that I will clear the story and caption with you, every word. You can depend on me, sir."