"The Prussians taught their officers military strategy that way. It's more than a game: it's a cosmic wrestling match. What if Yancy sat down in the evening with his wife and grandson, and played a nice lively six-hour game of Kriegspiel? Suppose his favorite books – instead of being western gun-toting anachronisms – were Greek tragedy? Suppose his favorite piece of music was Bach's Art of the Fugue, not My Old Kentucky Home?"

"I'm beginning to get the picture," Taverner said, as calmly as possible. "I think we can help."

Babson squeaked once. "But this is – illegal!"

"Absolutely," Taverner acknowledged. "That's why we're here." He waved the squad of Niplan secret-servicemen into the offices of the Yancy Building, ignoring the stunned workers sitting bolt-upright at their desks. Into his throat-mike he said, "How's it coming with the big-shots?"

"Medium," Kellman's faint voice came, strengthened by the relay system between Callisto and Earth. "Some slipped out of bounds to their various holdings, of course. But the majority never thought we'd taken action."

"You can't!" Babson bleated, his great face hanging down in wattles of white dough. "What have we done? What law -"

"I think," Taverner interrupted, "we can get you on purely commercial grounds alone. You've used the name Yancy to endorse various manufactured products. There's no such person. That's a violation of statutes governing ethical presentation of advertising."

Babson's mouth closed with a snap, then slid feebly open. "No – such – person? But everybody knows John Yancy. Why, he's -" Stammering, gesturing, he finished, "He's everywhere."

Suddenly a wretched little pistol appeared in his pulpy hand; he was waving it wildly as Dorser stepped up and quietly knocked it skidding across the floor. Babson collapsed into fumbling hysterics.

Disgusted, Dorser clamped handgrapples around him. "Act like a man," he ordered. But there was no response; Babson was too far gone to hear him.

Satisfied, Taverner plunged off, past the knot of stunned officials and workers, into the inner offices of the project. Nodding curtly, Taverner made his way up to the desk where Leon Sipling sat surrounded by his work.

The first of the altered gestalts was already flickering through the scanner. Together, the two men stood watching it.

"Well?" Taverner said, when it was done. "You're the judge."

"I believe it'll do," Sipling answered nervously. "I hope we don't stir up too much… it's taken eleven years to build it up; we want to tear it down by degrees."

"Once the first crack is made, it should start swaying." Taverner moved toward the door. "Will you be all right on your own?"

Sipling glanced at Eckmund who lounged at the end of the office, eyes fixed on the uneasily working yance-men. "I suppose so. Where are you going?"

"I want to watch this as it's released. I want to be around when the public gets its first look at it." At the door, Taverner lingered. "It's going to be a big job for you, putting out the gestalt on your own. You may not get much help, for a while."

Sipling indicated his co-workers; they were already beginning to pick up their tempo where they had left off. "They'll stay on the job," he disagreed. "As long as they get full salaries."

Taverner walked thoughtfully across the hall to the elevator. A moment later he was on his way downstairs.

At a nearby street corner, a group of people had collected around a public vid-screen. Anticipating the late-afternoon TV cast of John Edward Yancy.

The gestalt began in the regular way. There was no doubt about it: when Sipling wanted to, he could put together a good slice. And in this case he had done practically the whole pie.

In rolled-up shirt sleeves and dirt-stained trousers, Yancy crouched in his garden, a trowel in one hand, straw hat pulled down over his eyes, grinning into the warm glare of the sun. It was so real that Taverner could hardly believe no such person existed. But he had watched Sipling's sub-crews laboriously and expertly constructing the thing from the ground up.

"Afternoon," Yancy rumbled genially. He wiped perspiration from his steaming, florid face and got stiffly to his feet. "Man," he admitted, "it's a hot day." He indicated a flat of primroses. "I was setting them out. Quite a job."

So far so good. The crowd watched impassively, taking their ideological nourishment without particular resistance. All over the moon, in every house, schoolroom, office, on each street corner, the same gestalt was showing. And it would be shown again.

"Yes," Yancy repeated, "it's really hot. Too hot for those primroses – they like shade." A fast pan-up showed he had carefully planted his primroses in the shadows at the base of his garage. "On the other hand," Yancy continued, in his smooth, good-natured, over-the-back-fence conversational voice, "my dahlias need lots of sun."

The camera leaped to show the dahlias blooming frantically in the blazing sunlight.

Throwing himself down in a striped lawnchair, Yancy removed his straw hat and wiped his brow with a pocket handkerchief. "So," he continued genially, "if anybody asked me which is better, shade or sun, I'd have to reply it depends on whether you're a primrose or a dahlia." He grinned his famous guileless boyish grin into the cameras. "I guess I must be a primrose – I've had all the sun I can stand for today."

The audience was taking it in without complaint. An inauspicious beginning, but it was going to have long-term consequences. And Yancy was starting to develop them right now.

His genial grin faded. That familiar look, that awaited serious frown showing that deep thoughts were coming, faded into place. Yancy was going to hold forth: wisdom was on the way. But it was nothing ever uttered by him before.

"You know," Yancy said slowly, seriously, "that makes a person do some thinking." Automatically, he reached for his glass of gin and tonic – a glass which up until now would have contained beer. And the magazine beside it wasn't Dog Stories Monthly; it was The Journal of Psychological Review. The alteration of peripheral props would sink in subliminally; right now, all conscious attention was riveted on Yancy's words.

"It occurs to me," Yancy orated, as if the wisdom were fresh and brand-new, arriving just now, "that some people might maintain that, say, sunlight is good and shade is bad. But that's down-right silly. Sunlight is good for roses and dahlias, but it would darn well finish off my fuchsias." The camera showed his ubiquitous prize fuchsias.

"Maybe you know people like that. They just don't understand that -" And as was his custom, Yancy drew on folklore to make his point. "That one man's meat," he stated profoundly, "is another man's poison. Like for instance, for breakfast I like a couple of eggs done sunny-side up, maybe a few stewed prunes, and a piece of toast. But Margaret, she prefers a bowl of cereal. And Ralf, he won't take either. He likes flapjacks. And the fellow down the street, the one with the big front lawn, he likes a kidney pie and a bottle of stout."

Taverner winced. Well, they would have to feel their way along. But still the audience stood absorbing it, word after word. The first feeble stirrings of a radical idea: that each person had a different set of values, a unique style of life. That each person might believe, enjoy, and approve of different things.

It would take time, as Sipling said. The massive library of tapes would have to be replaced; injunctions built up in each area would have to be broken down. A new type of thinking was being introduced, starting with a trite observation about primroses. When a nine-year-old-boy wanted to find out if a war was just or unjust, he would have to inquire into his own mind. There would be no ready answer from Yancy; a gestalt was already being prepared on that, showing that every war had been called just by some, unjust by others.