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Soviet premier Nikita Khrushchev saw the failure of the Bay of Pigs as a sign of the new administration’s weakness. Khrushchev quickly rushed in to exploit this flaw by covertly sending nuclear-armed missiles to Cuba plus the technical and military personnel to install and operate them. An American U-2 spy plane photographed the missile bases under construction, and on October 22, 1.962, President Kennedy addressed the nation on television, announcing a naval blockade of the island. Kennedy demanded that the Soviets withdraw the missiles, and by October 24, the blockade was in place.

The idea of hostile nuclear warheads parked a mere 90 miles from the United States was terrifying, but so was the prospect of a naval battle off the coast of Cuba, which might ignite a thermonuclear war. For the next four days, Americans braced themselves for “the big one.” Offices and factories staged air raid drills, as did the nation’s schools, where children practiced “duck and cover”: ducking under their desks and covering their heads.

Few had much hope that such maneuvers would help one survive a full-scale thermonuclear assault.

On October 28, Premier Khrushchev backed down, offering to remove the missiles under U.N. supervision. For his part, President Kennedy pledged never again to attempt to invade Cuba, and he also removed U.S. ICBMs (intercontinental ballistic missiles) from Turkish bases near the Soviet border. On October 29, the blockade was lifted, and JFK had scored a signal victory in Cold War “brinkmanship.”

An Autumn Day In Dallas

Late in November 1963, President Kennedy visited Texas to bolster his popularity as he geared up for the reelection campaign. The presidential aircraft—Air Force One—touched down at Dallas’s Love Field on the morning of the 22nd, and the president was given a gratifyingly warm greeting. A man who enjoyed contact with voters, who did not hesitate to “press the flesh,” Kennedy declined to ride beneath the bulletproof bubble top normally affixed to the armored presidential limousine. As the motorcade passed by a warehouse building called the Texas School Book Depository, three shots rang out, the second of which ripped into the president’s head, fatally wounding him. Texas governor John Connally, riding in the front seat of the car, was also grievously wounded, but recovered.

The accused assassin, captured later in the day (though not before murdering Dallas police officer J.D. Tippett), was Lee Harvey Oswald, a misfit who had lived for a period in the Soviet Union, having renounced his U.S. citizenship. As he was being transferred from the city to the county jail, Oswald was assassinated himself on November 24 by Dallas nightclub owner and small-time mobster Jack Ruby.

LBJ

Lyndon Baines Johnson (1908-73), the popular Texas senator tapped by Kennedy as vice president to improve his standing in the South and West, took the oath of office inside Air Force One. Jacqueline Kennedy, her elegant pink dress stained with her husband’s blood, looked on. One of Johnson’s first acts was to appoint a commission, headed by Supreme Court Chief justice Earl Warren, to investigate the assassination. Despite the Warren Commission’s finding that Oswald had acted alone, rumors and theories of elaborate conspiracies—some involving the CIA, FBI, Mafia, and Cuba’s Castro—developed and persist to this day.

War on Poverty

Americans had much to admire as well as much to criticize about the “thousand days” of the Kennedy administration, but the youthful president’s sudden, terrible martyrdom cast an aura of enchantment and heroism over Kennedy and his programs. President Johnson was able to refashion the JFK social programs that had floundered in Congress and, in the name of the slain president, oversee their passage into law. When Johnson ran for president in his own right in 1964, he called upon America to build a “Great Society,” one that “rests on abundance and liberty for all.”

The phrase Great Society became, like FDR’s New Deal, the label for an ambitious, idealistic package of legislation, including Medicare, which helped finance medical care for Americans over 65; elementary, secondary, and higher education acts to enhance education and provide financial aid to college students; and legislation relating to what Johnson called a War on Poverty.

Civil Rights Act of 1964

Of all the creations of the Great Society, none has had more lasting and profound impact than the Civil Rights Act of 1964. The act banned segregation and discrimination in public accommodations such as restaurants, theaters, and hotels, and it barred employers from discriminatory hiring practices based on race.

The Civil Rights Act of 1964 was followed the next year by a Voting Rights Act, which destroyed the last vestiges of local legislation intended to prevent or discourage African-Americans from voting. In 1968, at the end of the Johnson years, another civil rights act rendered discrimination by landlords and realtors illegal.

President Johnson’s Great Society was built in part on the memory of JFK and was also a result of the black political and social activism of the 1950s and 1960s. By the end of the Johnson years, equality in America was certainly not fully de facto—a fact of life-but it was at least de jure—a condition of law.

The Least You Need to Know

The modern civil rights movement began with the integration of the armed forces in 1947 and developed through a nonviolent program of civil disobedience led by Dr. Martin Luther King, Jr., and others.

Although John F. Kennedy attempted to create an ambitious program of civil rights and social legislation, it was the administration of Lyndon Baines Johnson that secured passage of legislation creating the “Great Society.”

Main Event

The year before Rosa Parks’s bus ride, the U.S. Supreme Court effectively declared segregation illegal when, on May 17, 1954, it handed down a decision in the case of Brown v. Board of Education of Topeka, Kansas. The decision was the culmination of a long series of lawsuits first brought against segregated school districts by the National Association for the Advancement of Colored People (NAACP) in the 1930s. Repeatedly, the Supreme Court ruled consistently with its 1896 decision in Plessy v. Ferguson that found “separate but equal” accommodations for blacks constitutional as long as all tangible aspects of the accommodations were, indeed, equal. But in 1954, Thurgood Marshall (1908-93; in 1967, he would become the first African-American appointed to the Supreme Court) and other NAACP lawyers demonstrated that segregated school systems were inherently unequal because of intangible social factors. The high court agreed. Desegregation of the nation’s schools became the law of the land. In some places, the process of integration proceeded without incident; in others, it was accompanied by violent resistance that required the intervention of federal marshals and even federal troops.