Wayne skating on thin ice of fan loyalty

July 23, 1995

Wayne Huizenga says he's moving or selling the Florida Panthers if somebody doesn't build him a new arena. Gonna get the puck out, he says.

The announcement came at a press conference during which a testy Huizenga expressed no fondness for Broward officials, who'd rejected a tax on tourists or restaurants to finance a new $ 165 million hockey rink.

Instead, the county had rashly suggested that Mr. Blockbuster himself should pony up a heftier chunk of the arena money—an option no self-respecting sports tycoon likes to contemplate.

The common philosophy is that sports fans should be so darned grateful to have a big-league franchise that they ought to subsidize it with taxes.

It's not enough to pay for overpriced parking, overpriced tickets, overpriced junk food and overpriced souvenirs. No, you should pay for the overpriced facilities, too.

Happens all over. That's how St. Louis lured the Rams from Los Angeles: new stadium, sweet deal. For many owners it's proved a successful extortion: Build me a new place to play, or I'll take my team elsewhere.

When the ungrateful citizenry of Broward balked at bankrolling a hockey stadium, Huizenga stomped off. Even if the county comes crawling back, he declared, the deal's off.

So there. Nah, nah, nah.

Huizenga says he needs help because the team is losing $1 million a month by sharing the Miami Arena with the Heat. He wants a new ice palace tiered with posh, high-priced skyboxes.

Not so long ago, politicians would've bellied across broken glass to appease Huizenga. The mood today is slightly less worshipful, and the reason is simple. Voters are tired of using public monies to enrich millionaire sports owners.

South Floridians have contributed heavily, if not knowingly, to the downtown arena, as well as a private Grand Prix track and a tennis stadium. It's welfare for the rich, disguised as civic boosterism.

Huizenga's grim account of the Panthers' finances is troubling. Here's a team (unlike other local franchises) that plays to 97 percent capacity, yet still manages to bleed red ink. That's quite a trick.

How did such a sharp businessman fall into such a stinky deal? Clearly, Huizenga agreed to share the arena only because he was sure he'd be getting a new one soon, courtesy of some hockey-crazed municipality. Unfortunately, he misjudged.

His assertion that more luxury skyboxes will save the Panthers is equally suspect, considering that the relatively few skyboxes in the Miami Arena aren't sold out.

One positive thing to come from Huizenga's tantrum is a possible partnership with Heat owner Micky Arisen, also in the market for a new venue. Together, they've got more capital to invest, and a better chance of turning a profit.

A similar joint deal worked well in Chicago. There, the basketball and hockey teams split both the cost and revenues from the new $175 million United Center. Both teams are making money.

But here's the real shocker: The Chicago arena was constructed largely with private funds. The owners, not taxpayers, picked up the tab. What a radical concept.

Unfortunately, building a new arena here would kill the old one, which isn't that old and wasn't so cheap. It would be better if Huizenga and Arisen joined forces (and bankers) to refurbish the current Miami Arena in the high style they desire.

Right now, the most valuable part of the Panthers franchise is fan loyalty, but that can change quickly. An owner's ultimatum for luxury skyboxes cuts no ice with the folks in the cheap seats.

Let Broward have its arena—and the debt

February 1, 1996

Dade taxpayers should breathe a collective sigh of relief this week. They might be off the hook for a new sports arena.

Broward County has impulsively offered to build a basketball-hockey emporium to keep both the restless Miami Heat and the money-losing Florida Panthers in South Florida.

Price tag: $212 million, minimum. Most of the dough would come from a 2 percent hotel-bed tax, backed by county bonds.

Broward voters haven't been asked for their opinion, as a public outpouring of skepticism might discourage Heat owner Micky Arisen (who has already threatened to move his team) and Panthers owner Wayne Huizenga (who's supposedly trying to sell his).

By a 5—1 vote, Broward commissioners vowed to spring for a new arena if the teams sign in advance and agree to share revenues with the county. The deal is far from sealed, and Dade officials are hurriedly polishing a new pitch of their own.

Only in the irrational realm of big-league sports can two of the richest guys on the planet sit back and watch suckers plead for the privilege of building them a palace.

In Broward, three cities have hurled themselves worshipfully at Arisen's and Huizenga's feet. Fort Lauderdale has a downtown site off Interstate 95. Pompano Beach is pushing a parcel near the harness track. And Sunrise has property located near West Broward 's social and cultural shrine, the Sawgrass Mills outlet mall.

The Sunrise Heat? The Pompano Panthers? These days anything is possible—witness the Mighty Ducks of Anaheim.

Backers say a sports arena will bring to a neighborhood great jobs, economic prosperity, national prestige and immeasurable civic pride.

Sound familiar? These are the same promises heard when basketball promoters lobbied for the building of the Miami Arena, which has not exactly revitalized the downtown area.

In fact, a new fiscal study of 35 major sports facilities finds little positive economic impact on the communities that turned cartwheels to attract them. Arenas and stadiums are strictly designed to make money for the team and its owners.

There's nothing wrong with the Miami Arena. It's not old, it's not falling apart, and it's not too small—in fact, on some nights it's downright cavernous for the crowd that shows up.

Sure, it's in a tough neighborhood, but that's true in other basketball and hockey cities. It's not the fans who are complaining loudest about the facility, it's Arisen and Huizenga. They want more seats and more luxury skyboxes, which are hugely profitable.

Sports owners all over the country engage in the same strong-arming of loyal fans and local taxpayers: Give us what we want, or we'll bolt. And too often they do.

That's because there's always another town with an inferiority complex and gullible politicians willing to put up somebody else's money. It's not about economic betterment, it's about egos. Every place lusts for its own pro sports team.

Listen to what Fort Lauderdale's city manager said about the benefits of a new arena: "This will bring Broward County out of the shadow of Dade."

A baffling remark, considering that Broward is already growing much faster than Dade, and is internationally perceived as a safer and more desirable place to live.

The only shadow Broward residents ought to worry about is the one made by a tower of debt, which is what they'll be trapped under if Arisen, Huizenga or some future sports tycoon gets antsy again in a few years.

Which seems to be the nature of the game.

A rejected rough draft of the latest Letter of Intent to move the Heat and the Panthers from Miami to Broward County:

"And whereas we could move to Boca Raton;"

"Whereas we, Micky Arisen and Wayne Huizenga, the owners of the Miami Heat and the Florida Panthers, respectively, are committed to terminating our leases at the present Miami Arena, (hereinafter referred to as 'The Dump');

"And whereas neither of us intends to finance, wholly or in large part, the construction of a new sports arena, despite the fact we're both stupendously wealthy, and could probably pay for the whole darn thing out of our personal money-market accounts;